Bauer Media Notes

                                                      Bauer media.

German company.
Bauer owns Hallam fm and Magic.
2nd largest media company in Europe.
Owned by the Bauer Family.
Owns a lot of magazine companies and radio companies.
4/10 people are always listening or using something to do with Bauer.
Attract 10 more viewers than MTV.

Passion Portfolio- Where the music is driven.

Place Portfolio- All about the place it is situated.

13 million listeners.
age 15-49 hallams target audience.

Magic- 40+ target audience
they both reach 510 000 listeners.

Cover Sheffield, Barnsley and Doncaster, the whole of South Yorkshire.

Demographic stats:

Women- 51%  Men- 49%

ABC1- 189
C2DE- 270

% of the time spent with each medium on average day:

50%- Watch TV
26%- Radio
4%-Reading newspapers
1%- Magazines
19%-Internet

Power of Radio.
Why Radio-
*Radio offers efficient targeting.
*Radio reaches people at relevant times and places.
*Radio reaches out in ad avoidance world.
*Radio has a multiplier effect on the other media.
*Radio drivers response, especially online.
*Radio offers the opportunity for local businesses to target local people.
* Radio is a 'friend'

UK Radio.

91% of the UK population are listening to the radio.
numbers of listeners increased over 10 years.
Q2 2003- weekly reach 43.7 m
Q2 2013- weekly reach 48.3

KTA 1- research int

* BBC radio 1

*BBC radio 2

*BBC radio 3

*BBC radio 4

*Hallam fm

*Capital fm

*Keerang fm

*Real radio

*Viking 

*Kiss 

*Choice fm

*Heat radio

*Asian network

*Heart fm

*Talksport radio

*Absoloute 80's

*Absoloute 90's

*Red road

*Planet rock

*Classic fm

*Sky sports news radio

*Sheffield live

*BBC Sheffield

*Sheffield live

*Phoneix radio

*Radio live 5

Production:The process of getting a media text to the audience.

Distribution: This incudes the marketing/promotion and advertising of the product as well as the physical distribution or broadcasting of the text.

Exchange:The process of an audience 'consuming' a media text, i.e. listening to a radio show, watching a TV programme etc. It also includes the ways in which audiences 'read' a text and the ways in which audiences use that text for their own purposes e.g audience participation.

Media conglomerates: A media conglomerate is a company who owns a large number of smaller companies (subsidiaries)



Companies owned by Rupert Murdoch.

Cross media conglomerate: is where one type of media company (e.g. a magazine company) owns another type of media company (e.g radio stations)

cross media conglomerates:
*Disney
*BBC
*News corporation

Independent Company: is a company that isn't owned by any other company.

Warp is an Independent Company.

Bauer Media Group
 *The bauer Media group is a German publishing company.
*UK's biggest publishing group.


Brands.
In business terms a 'brand' is a "name,term,design,symbol"
or any other feature that identifies one seller's good or service as distinct from those other sellers.

A Portfolio is a collection of investments held by an institution or private individual.

A joint venture company is a company owned by two companies and is mutually beneficial.

Baur has a main competitor in terms of his radio which is Capital.

Competitor- is a company that delivers the similar services or goods as another company and is on the same market.

Commercial-a company that makes a profit

Baur companies.

Baur Media reaches over nineteen million UK adults every week, people are connected by it all around the countries. Bauer was founded in the year 1875. The area is served through out Europe, USA, China and Russia. Baur is one of the most popular private (KG) advertising, publishing and broadcasting industry. There are 6,400 employees altogether. The subdiaries include Bauer Radio, and Box Television (50% stake.)

NRS Social Grades.

The NRS stands for National Readership Survey.

A,B,C1's earn the most money and they are the biggest advertisers.

It is very important that targets your product at ABC1 because they are the people with the money to buy it because if you aimed a product at people can't afford it then no one will buy it.

70% of all 15-24 year olds in the UK are reached by a Bauer band at anytime.

5,567000 15-24 year olds.
53% of Bauers audience are ABC1's 
47% are C2DE's.
Bauer has a mass audience.
Almost 9,000,000 people in the UK  have listened to a Bauer radio station in the last week.

BAUERS COMPETITORS.
*Capital
*Global Media
*BBC radio 1 and local BBC stations.

Global media owns heat station and have recently taken over Galaxy brand, calling it Capital Fm broadcasts in various regions.

Audience reach: The number of audience members who are capable of receiving a media message.

  Hallam fm.
number 1 commercial radio station for the people of South Yorkshire and North Midlands. The genre of music is adult contemporary.

Hallam presenters.
*Becky hayes
*Ollie Hayes
*Big John
*Richie Pearson
*Ed Neil
*JK and Joel 

Bauer Media uses RAJAR figures to collate it's listenership for all of it's stations.
it is even more important to get accurate local figures.

RAJAR- Radio Joint Audience Research.
It is official body in charge of measuring radio audiences in the UK it is jointly owned by the BBC nd the Radio centre on behalf of the commercial sector.
There are currently approximately 310 individual stations on the survey and results are published every quarter. 

BBC.
*public funded service
*set up in 1927

PSB- ethos Lord Reith

Purpose-
*inform
*educate
*entertain

Hallam Fm audience.
54% females
46% males
Target demographic age-25-45
Reach- 361,000
Reach % in TSA-28%
Total hours-3,623
Average hours- 10
Commercial market share-28.3%
All radio market share-14.8%
ABC1 profile-37%

Cash for kids is Bauer's charity.
they have sponsored both Sheffield Wednesday grounds and Sheffield United grounds.

Hallam Fm consumptions-
Internet.
Radio
App
Freeview
Podcasts

DAB- Digital Audio Broadcast
key way to access radio.

Shows on Hallam Fm.
Big john @ breakfast- traffic updates, news.
Scott makin- Music
Steve White-late night music.