Bauer Media Notes

                                                      Bauer media.

German company.
Bauer owns Hallam fm and Magic.
2nd largest media company in Europe.
Owned by the Bauer Family.
Owns a lot of magazine companies and radio companies.
4/10 people are always listening or using something to do with Bauer.
Attract 10 more viewers than MTV.

Passion Portfolio- Where the music is driven.

Place Portfolio- All about the place it is situated.

13 million listeners.
age 15-49 hallams target audience.

Magic- 40+ target audience
they both reach 510 000 listeners.

Cover Sheffield, Barnsley and Doncaster, the whole of South Yorkshire.

Demographic stats:

Women- 51%  Men- 49%

ABC1- 189
C2DE- 270

% of the time spent with each medium on average day:

50%- Watch TV
26%- Radio
4%-Reading newspapers
1%- Magazines
19%-Internet

Power of Radio.
Why Radio-
*Radio offers efficient targeting.
*Radio reaches people at relevant times and places.
*Radio reaches out in ad avoidance world.
*Radio has a multiplier effect on the other media.
*Radio drivers response, especially online.
*Radio offers the opportunity for local businesses to target local people.
* Radio is a 'friend'

UK Radio.

91% of the UK population are listening to the radio.
numbers of listeners increased over 10 years.
Q2 2003- weekly reach 43.7 m
Q2 2013- weekly reach 48.3