Friday, 11 October 2013

Independent Companies.

Sheffield live.

Sheffield live is an independent company so it is not owned by any other company. Sheffield live is a community radio station and not just an indie radio station. Ofcom regulate the broadcasting material and they fund Sheffield live. Community radio stations must provide a service for underserved groups.They must facilitate discussion and expression of opinion within the community served.
 Who are Sheffield live?
The independent company who run sheffield live are comedia Sheffield Ltd. it is run by sangita Bausdev.
Sheffiield live was awarded a licence by ofcom, they can not cross over with any mainstream radio.  Sheffield Live reaches a weekly audience reach of 11%, 32,000 people a week. It's target audience is... *centeral 
*Nether edge
 *Broomhil
 *Crookes 
*Walkey
 *Burngreaves 
*Manor 
*Arbourthorne 
*Gleadless
*Darnall.  

Sheffield live funding.
*Broadcasting Act (1990) and the Community Radio Order (2004) stated that community radio services cannot gain more than 50% of running costs from one source advertising on air sponsorship.

*The remainder of operating of operating costs must be met through other sources.
*gained £15,000 grant to fund the wage of a Business Development manager.

Sheffield Live can be streamed online by the website, you can also download podcasts.
Key `terms.
*Independent Radio
*Community Radio
*Ofcom
*Public service, Broadcasting (PSB)
*Broadcasting Act (1990)
*Community Radio Order (2004)

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