Friday 27 June 2014
Vlog 3.
The gender is female of my customer profile and she is 27 years old and lives in a flat in Hillsborough and works as a DJ on friday nights and a media teacher at college the rest of the week. She spends a lot of time listening to the show and entering competitions and even won one once. She earns an average working class pay.
Presenters of the show:
Big John, producer James and
Janine Jones.
Jingles on Big john at breakfast:
“Big John At Breakfast”
“Hallam fm.”
“News”
“This is Hallam Fm”
“Playing none stop school years”
There are many adverts on Big
john at breakfast, such as,,,
Financial, health, food, social,
travel, toys, shopping centers, high street stores, Furniture, phones, sky,
boilers, and they Use A.I.D.A marketing. The advertising method used helps
different companies make money by encouraging people with the use of radio.
The music played on this show
tend to be Music from the charts, Artists from Sheffield, indie,
pop, rock and RnB.
A Vox pop is a short interview,
they have these playing in a morning on Big john, such as...
Caller about Traffic news.
Police woman talking on the news.
Discussion topics on big john
tend to be..
Music, artists, celebrities,
sport, travel, news, these types of topics interest the audience so the show
will get more regular listeners.
Competitors and sponsor
companies:
Capital Fm
Real radio
Peak Fm
BBC radio
there are Local events sponsored
by the station such as..
SWFC Ground.
SUFC Ground.
2nd/3rd December
The Target Demographic of Big
John @ Breakfast are people who get up early in the morning and are on the way
somewhere such as work. 54% are Female and 46% are male who listen.
ABC1 profile: 37% The Audience
share is 12.5 % Hallam get 28% of the commercial market share in South
Yorkshire
Links between the company are
other features owned by Bauer, for example heat news.
Information about Hallam Fm:
South Yorkshire Broadcast area and the north midlands.
slogan-your station your music.
Frequency: 97.4 MHz (Sheffield)
102.9 MHz (Barnsley and
Rotherham)
103.4 MHz (Doncaster)
The First air date was the 1st of
october 1974.
The Format idContemporary Hit
Radio.
The Audience Share is 12.5 %
march 2011
The owner is Bauer Radio.
The webcast is Listen Live and
the website is Hallam Fm.
Big john at breakfast is on from
6 am till 9 am.
The Key presenters of the show
are Big John, Producer James and Janine Jones.
The genre of the show is Adult
Contemporary.
The Structure of the show is the
chart music and you are the introduced by the presenter the adverts, then there
is more music played and also local new sponsored by other companies that are
owned by Bauer.
The show is financially
successful because of all the competitions and local events the raise a lot of
money through these types of occasions.
My customer profile mood board.
My customer profile mood board.
Saturday 14 June 2014
Vlog 2.
The Conventions are the same as any other typical breakfast show.
The structure of the show is basically how
it starts at 6 and finishes at 10.
The chart music is played and you are introduced
by the presenter. Then the adverts
begin, more music is played and more local sponsers which are owned by
Bauer. The show is financially successful
they hold lots of competitions and local events. The news cast plays ever half an hour which splits up the show, also adverts play which advertise or lead awareness for personal safety, such as adverts from THINK!
Popular music like chart music is played which relates to the demographic. Chart music artists such as Robin Thicke are played on the show, but there are still older songs played to, such as on the none stop school years programme.
The form of the show is audio broadcasting through digital and analogue signals.
The production process of Hallam FM includes information about products and trends which are being sold to the public, there will have been staff who wrote a plan of what will happen that day with talk hosts. News teams will have been organised and told about stories that target the audience at that time of year. Gossip would be involved about things in which the target audience would be interested in. There will also be staff who control a social networking websites such as twitter so they can reach the audience and let them know whats coming up on the show.
There are 3 presenters of Big John At
Breakfast, Clearly Big john is the main presenter. His dialect stays clear and
his emotions stay permanently happy and alive through out.
Producer James and Janine Jones are the
other two presenters who feature, as a presenter dialect should always be clear
so the audience remains engaged to the show and clearly understand what is
being said.
All accents are Yorkshire accents as all
presenters are from Yorkshire.
Jingles on Hallam FM, ‘Big John At Breakfast’ and ‘Hallam FM’ these are the openings of the show.
‘News’ this jingle keeps them up to date
with where about they are, so they know what they are listening to.
‘this is Hallam Fm.’ When people have only just turned into the
radio they will immediately know the radio station they are listening to when
they hear this.
‘Playing none stop school years.’ This jingle is to be aware that the school
year classics are being played which keeps listeners from that era to stay
engaged to the show.
There are different types of jingles, a lot
of jingles connote happiness and joy, this is also a way of advertising.
The denotation of the jingle ‘Big John At
Breakfast on Hallam FM.’ Connotes that
the show is trying to promote a radio station.
(different Hallam FM jingles are played.)
Many adverts which play on the show such as
financial, health, food, social, travel, toys, shopping centers, high street
stores, furniture, phones, sky and boilers etc. It uses AIDA marketing, this
way they get more listeners.
AIDA connotes Attention, Interest, Desire
and action, this encourages the audience and makes them want to take action and
satisfy their needs.
Music, which plays on the radio show, is
usually music from the charts and artists from Sheffield, Indie, Pop, Rock and
RnB. This is the music that most of the population of Sheffield listens to. So
by having this music played it attracts more people so the amount of listeners
of the show is raised.
Vox pops are the interviews which are
played through out Hallam FM. Examples of Vox Pops on Big john At breakfast
are, call about traffic news, police woman talking on the news, these types of
interviews interest listeners and keep them keen to hear what’s next.
Discussion Topics are a very important
thing on a radio show, Big John has things such as music, artists, celebrities,
sport, travel, news these are the topics that people are interested in, so it
keeps the listeners keen and want to listen to more. The discussion topics on
Big John At Breakfast engage the audience so they get to join in, a topic is
picked, and then they call in and then they talk about it.
Sound effects are usually used often in a
radio show, although as I was listening to a snippet of the show, I didn’t hear
many, but I did hear a drumroll which connotes introducing something (drumroll
sound.)
There are many competitors and sponsor
companies on Big John At Breakfast, such as Capital FM, Real radio, Peak FM,
BBC radio. I think Hallam aim was to get more listeners than the other radio
shows. I think this makes the show seem a lot more competitive. Other local sponsors
of the station are Sheffield Wednesday
grounds and Sheffield United grounds.
The demographic of Big John At Breakfast
are people who get up early in the morning. They could be on their way to work
or college.
54% of the listeners are female. 46% of the
listeners are male.
The ABC1 profile is 37%. The audience share is 12.5%. Hallam get 28% of the commercial market in
South Yorkshire.
There are some links in the company, for
instance Hallam use other features owned by Bauer, such as heat news.
Information about Big John At
Breakfast, It is a south Yorkshire
broadcast area in the North Midlands. The slogan is ‘Your station your music.’ I also believe this could be a jingle.
The frequency is 97 MHZ.
The first air date was the 1st
of October 1994.
The format is Adult contemporary and
contemporary hit radio.
`The audience share is 12.5 % on March
2011.
The owner is Bauer Radio.
The webcast is Listen live.
The website is Hallam fm.
Friday 13 June 2014
Vlog 1.
Media For
Beginners, teaches you how the Media industry works and shows you the different
types of media and key terms needed to remember.
Hallam FM is an independent local radio station serving South Yorkshire from studios in Sheffield. The station is owned and operated by Bauer Radio and forms part of Bauer’s place network of stations. hallam is also a number 1 commercial radio station for the people of South Yorkshire and North Midlands. The genre of music is adult contemporary. Hallam has an audience of 25-45 year olds. Hallam make a lot of their money through the adverts played on the radio station such as how they advertise for subway. Hallam is a subsidiary of Bauer Media and part of the Place Portfolio. The operating model is like Bauers and it uses advertising to sponsor, such as Sheffield Wednesday and Sheffield united grounds, and popular radio stations on the institution on signs around Yorkshire to encourage more listeners. Hallam Fm links with the model as Bauer's local and national stations.
The programmes on the show are things such as the weather, the weather is just to keep people up to date with what the weather is like in local areas. They also talk about traffic so people know where traffic is in local areas so they can avoid it or take short cuts if they need to get somewhere. They have general news for example football scores or crime that has happend near by, competitions such as school of the week take place which is always played in the morning for parents taking there kids to school. Vox pops are interviews which also take place on the news section of Hallam, such as James Arthur's interview.
Bauer Media is owned by the Bauer family and it reaches over nineteen million UK adults every week, people are connected by it all around the countries. Bauer was founded in the year 1875. The area is served through out Europe, USA, China and Russia. Baur is one of the most popular private (KG) advertising, publishing and broadcasting industry. There are 6,400 employees altogether. The subdiaries include Bauer Radio, and Box Television (50% stake
Hallam FM is an independent local radio station serving South Yorkshire from studios in Sheffield. The station is owned and operated by Bauer Radio and forms part of Bauer’s place network of stations. hallam is also a number 1 commercial radio station for the people of South Yorkshire and North Midlands. The genre of music is adult contemporary. Hallam has an audience of 25-45 year olds. Hallam make a lot of their money through the adverts played on the radio station such as how they advertise for subway. Hallam is a subsidiary of Bauer Media and part of the Place Portfolio. The operating model is like Bauers and it uses advertising to sponsor, such as Sheffield Wednesday and Sheffield united grounds, and popular radio stations on the institution on signs around Yorkshire to encourage more listeners. Hallam Fm links with the model as Bauer's local and national stations.
The programmes on the show are things such as the weather, the weather is just to keep people up to date with what the weather is like in local areas. They also talk about traffic so people know where traffic is in local areas so they can avoid it or take short cuts if they need to get somewhere. They have general news for example football scores or crime that has happend near by, competitions such as school of the week take place which is always played in the morning for parents taking there kids to school. Vox pops are interviews which also take place on the news section of Hallam, such as James Arthur's interview.
Bauer Media is owned by the Bauer family and it reaches over nineteen million UK adults every week, people are connected by it all around the countries. Bauer was founded in the year 1875. The area is served through out Europe, USA, China and Russia. Baur is one of the most popular private (KG) advertising, publishing and broadcasting industry. There are 6,400 employees altogether. The subdiaries include Bauer Radio, and Box Television (50% stake
There are two portfolios owned by Bauer, Passion portfolio is where is the music driven and Place portfolio are All about the place it’s situated.
Bauer Media uses RAJAR
figures to collate it's listener-ship for all of it's stations.it is even more important to
get accurate local figures.RAJAR- Radio Joint Audience
Research.It is official body in charge of measuring radio
audiences in the UK it is jointly owned by the BBC the Radio center on behalf
of the commercial sector.There are currently approximately 310
individual stations on the survey and results are published every quarter.
The presenters of Hallam Fm are Becky Hayes, Olly Hayes, Big John, Richie Pearson, Ed Neil, Janine Jones, Steve White and JK and Joel.
About Conglomerates.
There are lots of different types conglomerates…
A Conglomerate is a corporation that is made up of a number of different,
seemingly unrelated businesses.
A Media Conglomerate is a large company that
owns a number of small companies which are called subsidiaries.
A Cross conglomerate is where one type of media
company (e.g. a magazine company) owns another type of media company (e.g.
radio stations)
examples of Cross conglomerates are Disney, BBC and News Coperatiron.
Key words which are needed to remember.
Production: The process of getting a media text to the audience.
Distribution: This includes the marketing/promotion and
advertising of the product as well as the physical distribution or broadcasting
of the text.
Exchange: The process of an audience 'consuming'
a media text, i.e. listening to a radio show, watching a TV programme etc.
It also includes the ways in which audiences read a text and the ways in
which audiences use that text for their own purposes e.g. audience
participation.
Independent companies are companies that
aren’t owned by any other company, for example Sheffield Live!
Sheffield live is an independent company so it is not owned by any other company. Sheffield live is a community radio station and not just an indie radio station. Ofcom regulate the broadcasting material and they fund Sheffield live. Community radio stations must provide a service for under served groups.
They must facilitate discussion and expression of opinion within the community served.
They are the independent company who run Sheffield live are comedian Sheffield Ltd. it is run by sangria Bausdev.
Sheffield live was awarded a license by ofcom, they can not cross over with any mainstream radio.
Sheffield Live reaches a weekly audience reach of 11%, 32,000 people a week. It's target audience is...
Central ,Nether edge, Broomhil, Crookes, Walked, Burn greaves ,Manor, Arbourthorne, Gleadless andDarnall.
Sheffield live is an independent company so it is not owned by any other company. Sheffield live is a community radio station and not just an indie radio station. Ofcom regulate the broadcasting material and they fund Sheffield live. Community radio stations must provide a service for under served groups.
They must facilitate discussion and expression of opinion within the community served.
They are the independent company who run Sheffield live are comedian Sheffield Ltd. it is run by sangria Bausdev.
Sheffield live was awarded a license by ofcom, they can not cross over with any mainstream radio.
Sheffield Live reaches a weekly audience reach of 11%, 32,000 people a week. It's target audience is...
Central ,Nether edge, Broomhil, Crookes, Walked, Burn greaves ,Manor, Arbourthorne, Gleadless andDarnall.
About Sheffield
live funding.
Broadcasting Act (1990) and the Community Radio Order (2004) stated that community
radio services cannot gain more than 50% of running costs from one source advertising on
airsponsorship.
Broadcasting Act (1990) and the Community Radio Order (2004) stated that community
radio services cannot gain more than 50% of running costs from one source advertising on
airsponsorship.
*The remainder
of operating of operating costs must be met through other sources.
*gained £15,000
grant to fund the wage of a Business Development manager.
Sheffield Live
can be streamed online by the website, you can also download podcasts.
Key terms.
*Independent
Radio
*Community Radio
*Ofcom
*Public service,
Broadcasting (PSB)
*Broadcasting
Act (1990)
*Community Radio
Order (2004)
Other examples of independent companies are Apple and warp.
The NRS stands for National
Readership Survey.
70% of all 15-24 year olds
in the UK are reached by a Bauer band at anytime.
5,567000 15-24 year olds.
53% of Bauer’s audience are
ABC1's
47% are C2DE's.
Bauer has a mass audience.
Almost 9,000,000 people in
the UK have listened to a Bauer radio station in the last week.
Rupert Murdoch is a American
media mogul.
Chairman and CEO of News
Corporation 1979-2013
Executive Chairman of News
Corporation Chairman and CEO of 21st Century Fox.
News corporation is the 2nd
biggest media conglomerate in the world.
Rupert Murdoch owns a lot of very successful companies.
Bauer's Competitors are...
BBC who are funded by the licence fee.
Capital Global Media
BBC radio 1 and local BBC stations.
Global media owns heat station and have recently taken over Galaxy brand, calling it Capital
Fm broadcasts in various regions.
Rupert Murdoch owns a lot of very successful companies.
Bauer's Competitors are...
BBC who are funded by the licence fee.
Capital Global Media
BBC radio 1 and local BBC stations.
Global media owns heat station and have recently taken over Galaxy brand, calling it Capital
Fm broadcasts in various regions.
Monday 25 November 2013
Hallam Fm Big John @ Breakfast news.
Presenters
There are 3 presenters of Big John At breakfast, Clearly Big John is the main presenter, his dialect remains clear and his emotions stay permanently happy and alive through out, producer James and Janine Jones are the other two presenters who feature. As a presenter dialect should always be clear so the audience remains engaged to the show and clearly understands what is being said. All accents are yorkshire accents as all presenters come from a yorkshire background.
Jingles
“Big John At Breakfast” and “Hallam fm.” are the openings of the show and radio show.
“News” This jingle keeps people up to date where abouts they are, so they know they are listening to the news.
“This is Hallam Fm” when people have only just tuned into the radio they will immediatly know which radio station they are listening to when they hear this.
“Playing none stop school years" This jingle is to be aware that school years classics are playing which keeps listeners from the era of this music to stay engaged.
Theres different types of jingles, a lot of the jingles connote happiness and joy, this is also a way of advertising. The denotation of the jingle "This is Hallam" connotes that the show is trying to promote the radio station.
Theres different types of jingles, a lot of the jingles connote happiness and joy, this is also a way of advertising. The denotation of the jingle "This is Hallam" connotes that the show is trying to promote the radio station.
There are adverts which play in the show such as
Financial, health, food, social, travel,
toys, shopping centers, high street stores, Furniture, phones, sky, boilers, it Uses
AIDA marketing this way they get more listeners.
A i d a connotes Attention, interest,desire and action, This interests the Auience and encourages them to take action and satisfy their needs.
A i d a connotes Attention, interest,desire and action, This interests the Auience and encourages them to take action and satisfy their needs.
Music which is played on the show are
Music from the charts, Artists from
Sheffield, indie, pop, rock, RnB.
This is the music which most of the population of Sheffield listen to so by having this music playing it attracts more people so the amount of listeners of the show are raised.
This is the music which most of the population of Sheffield listen to so by having this music playing it attracts more people so the amount of listeners of the show are raised.
Vox
pops are the interviews which are played throughout hallam fm,
Caller about Traffic news.
Police woman talking on the news.
These type of interviews interest listeners and keep them keen to hear whats next.
These type of interviews interest listeners and keep them keen to hear whats next.
The Discussion
topics on hallam Fm are
Music, artists, celebrities, sport, travel,
news. these are the topics that people are interested in so this keeps the listeners keen to listen to the show.
The competitors/sponsor
companies to hallam fm are...
Capital Fm
Real radio
Peak Fm
Peak Fm
BBC radio
Hallams aim is to get more listeners than these other radio shows making the show more competitive.
The show also has genuine competitions which help the audience get involved and win money, this gets more listeners because they have the opportunity to win cash.
Hallams aim is to get more listeners than these other radio shows making the show more competitive.
The show also has genuine competitions which help the audience get involved and win money, this gets more listeners because they have the opportunity to win cash.
Local
events sponsors by the station are
SWFC Ground.
and
SUFC Ground.
and
SUFC Ground.
2nd/3rd December
Target Demographic: Big John @ Breakfast are targeted at people who get up early in the morning and are on the way somewhere such as work. 54% Female and 46% male
ABC1 profile: 37% The Audience share is 12.5 % Hallam get 28% of the commercial market share in South Yorkshire
There are links between the company, for ins dense hallam uses other features owned by Bauer, for example heat news.
Information about Hallam Fm: South Yorkshire Broadcast area and the north midlands.
slogan-your station your music.
Frequency: 97.4 MHz (Sheffield)
102.9 MHz (Barnsley and Rotherham)
103.4 MHz (Doncaster)
DAB Online
First air date: 1 october 1974
Format: Contemporary Hit Radio.
Audience Share: 12.5 % march 2011
Owner: Bauer Radio
Webcast: Listen Live.
Website: Hallam Fm
Time: 6am till 9am
The key presenter of the show is obviously Big John, but other presenters which feature are Producer James and Janine Jones.
The Genre of the show is Adult Contemporary. The reason for the genre being this is because most people who are up this early and listen to the radio are the people who are on their way to work.
The Structure of the show is basically how it starts at 6 and finishes at 10, the chart music is played and then you are introduced by the presenter and the adverts begins, then there is more music played and also local new sponsored by other companies that are owned by Bauer.
The show is financially successful because of all the competitions and local events the raise a lot of money through these types of occasions.
Target Demographic: Big John @ Breakfast are targeted at people who get up early in the morning and are on the way somewhere such as work. 54% Female and 46% male
ABC1 profile: 37% The Audience share is 12.5 % Hallam get 28% of the commercial market share in South Yorkshire
There are links between the company, for ins dense hallam uses other features owned by Bauer, for example heat news.
Information about Hallam Fm: South Yorkshire Broadcast area and the north midlands.
slogan-your station your music.
Frequency: 97.4 MHz (Sheffield)
102.9 MHz (Barnsley and Rotherham)
103.4 MHz (Doncaster)
DAB Online
First air date: 1 october 1974
Format: Contemporary Hit Radio.
Audience Share: 12.5 % march 2011
Owner: Bauer Radio
Webcast: Listen Live.
Website: Hallam Fm
Time: 6am till 9am
The key presenter of the show is obviously Big John, but other presenters which feature are Producer James and Janine Jones.
The Genre of the show is Adult Contemporary. The reason for the genre being this is because most people who are up this early and listen to the radio are the people who are on their way to work.
The Structure of the show is basically how it starts at 6 and finishes at 10, the chart music is played and then you are introduced by the presenter and the adverts begins, then there is more music played and also local new sponsored by other companies that are owned by Bauer.
The show is financially successful because of all the competitions and local events the raise a lot of money through these types of occasions.
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