Media For
Beginners, teaches you how the Media industry works and shows you the different
types of media and key terms needed to remember.
Hallam FM is an independent local radio station serving South Yorkshire from studios in Sheffield. The station is owned and operated by Bauer Radio and forms part of Bauer’s place network of stations. hallam is also a number 1 commercial radio station for the people of South Yorkshire and North Midlands. The genre of music is adult contemporary. Hallam has an audience of 25-45 year olds. Hallam make a lot of their money through the adverts played on the radio station such as how they advertise for subway. Hallam is a subsidiary of Bauer Media and part of the Place Portfolio. The operating model is like Bauers and it uses advertising to sponsor, such as Sheffield Wednesday and Sheffield united grounds, and popular radio stations on the institution on signs around Yorkshire to encourage more listeners. Hallam Fm links with the model as Bauer's local and national stations.
The programmes on the show are things such as the weather, the weather is just to keep people up to date with what the weather is like in local areas. They also talk about traffic so people know where traffic is in local areas so they can avoid it or take short cuts if they need to get somewhere. They have general news for example football scores or crime that has happend near by, competitions such as school of the week take place which is always played in the morning for parents taking there kids to school. Vox pops are interviews which also take place on the news section of Hallam, such as James Arthur's interview.
Bauer Media is owned by the Bauer family and it reaches over nineteen million UK adults every week, people are connected by it all around the countries. Bauer was founded in the year 1875. The area is served through out Europe, USA, China and Russia. Baur is one of the most popular private (KG) advertising, publishing and broadcasting industry. There are 6,400 employees altogether. The subdiaries include Bauer Radio, and Box Television (50% stake
Hallam FM is an independent local radio station serving South Yorkshire from studios in Sheffield. The station is owned and operated by Bauer Radio and forms part of Bauer’s place network of stations. hallam is also a number 1 commercial radio station for the people of South Yorkshire and North Midlands. The genre of music is adult contemporary. Hallam has an audience of 25-45 year olds. Hallam make a lot of their money through the adverts played on the radio station such as how they advertise for subway. Hallam is a subsidiary of Bauer Media and part of the Place Portfolio. The operating model is like Bauers and it uses advertising to sponsor, such as Sheffield Wednesday and Sheffield united grounds, and popular radio stations on the institution on signs around Yorkshire to encourage more listeners. Hallam Fm links with the model as Bauer's local and national stations.
The programmes on the show are things such as the weather, the weather is just to keep people up to date with what the weather is like in local areas. They also talk about traffic so people know where traffic is in local areas so they can avoid it or take short cuts if they need to get somewhere. They have general news for example football scores or crime that has happend near by, competitions such as school of the week take place which is always played in the morning for parents taking there kids to school. Vox pops are interviews which also take place on the news section of Hallam, such as James Arthur's interview.
Bauer Media is owned by the Bauer family and it reaches over nineteen million UK adults every week, people are connected by it all around the countries. Bauer was founded in the year 1875. The area is served through out Europe, USA, China and Russia. Baur is one of the most popular private (KG) advertising, publishing and broadcasting industry. There are 6,400 employees altogether. The subdiaries include Bauer Radio, and Box Television (50% stake
There are two portfolios owned by Bauer, Passion portfolio is where is the music driven and Place portfolio are All about the place it’s situated.
Bauer Media uses RAJAR
figures to collate it's listener-ship for all of it's stations.it is even more important to
get accurate local figures.RAJAR- Radio Joint Audience
Research.It is official body in charge of measuring radio
audiences in the UK it is jointly owned by the BBC the Radio center on behalf
of the commercial sector.There are currently approximately 310
individual stations on the survey and results are published every quarter.
The presenters of Hallam Fm are Becky Hayes, Olly Hayes, Big John, Richie Pearson, Ed Neil, Janine Jones, Steve White and JK and Joel.
About Conglomerates.
There are lots of different types conglomerates…
A Conglomerate is a corporation that is made up of a number of different,
seemingly unrelated businesses.
A Media Conglomerate is a large company that
owns a number of small companies which are called subsidiaries.
A Cross conglomerate is where one type of media
company (e.g. a magazine company) owns another type of media company (e.g.
radio stations)
examples of Cross conglomerates are Disney, BBC and News Coperatiron.
Key words which are needed to remember.
Production: The process of getting a media text to the audience.
Distribution: This includes the marketing/promotion and
advertising of the product as well as the physical distribution or broadcasting
of the text.
Exchange: The process of an audience 'consuming'
a media text, i.e. listening to a radio show, watching a TV programme etc.
It also includes the ways in which audiences read a text and the ways in
which audiences use that text for their own purposes e.g. audience
participation.
Independent companies are companies that
aren’t owned by any other company, for example Sheffield Live!
Sheffield live is an independent company so it is not owned by any other company. Sheffield live is a community radio station and not just an indie radio station. Ofcom regulate the broadcasting material and they fund Sheffield live. Community radio stations must provide a service for under served groups.
They must facilitate discussion and expression of opinion within the community served.
They are the independent company who run Sheffield live are comedian Sheffield Ltd. it is run by sangria Bausdev.
Sheffield live was awarded a license by ofcom, they can not cross over with any mainstream radio.
Sheffield Live reaches a weekly audience reach of 11%, 32,000 people a week. It's target audience is...
Central ,Nether edge, Broomhil, Crookes, Walked, Burn greaves ,Manor, Arbourthorne, Gleadless andDarnall.
Sheffield live is an independent company so it is not owned by any other company. Sheffield live is a community radio station and not just an indie radio station. Ofcom regulate the broadcasting material and they fund Sheffield live. Community radio stations must provide a service for under served groups.
They must facilitate discussion and expression of opinion within the community served.
They are the independent company who run Sheffield live are comedian Sheffield Ltd. it is run by sangria Bausdev.
Sheffield live was awarded a license by ofcom, they can not cross over with any mainstream radio.
Sheffield Live reaches a weekly audience reach of 11%, 32,000 people a week. It's target audience is...
Central ,Nether edge, Broomhil, Crookes, Walked, Burn greaves ,Manor, Arbourthorne, Gleadless andDarnall.
About Sheffield
live funding.
Broadcasting Act (1990) and the Community Radio Order (2004) stated that community
radio services cannot gain more than 50% of running costs from one source advertising on
airsponsorship.
Broadcasting Act (1990) and the Community Radio Order (2004) stated that community
radio services cannot gain more than 50% of running costs from one source advertising on
airsponsorship.
*The remainder
of operating of operating costs must be met through other sources.
*gained £15,000
grant to fund the wage of a Business Development manager.
Sheffield Live
can be streamed online by the website, you can also download podcasts.
Key terms.
*Independent
Radio
*Community Radio
*Ofcom
*Public service,
Broadcasting (PSB)
*Broadcasting
Act (1990)
*Community Radio
Order (2004)
Other examples of independent companies are Apple and warp.
The NRS stands for National
Readership Survey.
70% of all 15-24 year olds
in the UK are reached by a Bauer band at anytime.
5,567000 15-24 year olds.
53% of Bauer’s audience are
ABC1's
47% are C2DE's.
Bauer has a mass audience.
Almost 9,000,000 people in
the UK have listened to a Bauer radio station in the last week.
Rupert Murdoch is a American
media mogul.
Chairman and CEO of News
Corporation 1979-2013
Executive Chairman of News
Corporation Chairman and CEO of 21st Century Fox.
News corporation is the 2nd
biggest media conglomerate in the world.
Rupert Murdoch owns a lot of very successful companies.
Bauer's Competitors are...
BBC who are funded by the licence fee.
Capital Global Media
BBC radio 1 and local BBC stations.
Global media owns heat station and have recently taken over Galaxy brand, calling it Capital
Fm broadcasts in various regions.
Rupert Murdoch owns a lot of very successful companies.
Bauer's Competitors are...
BBC who are funded by the licence fee.
Capital Global Media
BBC radio 1 and local BBC stations.
Global media owns heat station and have recently taken over Galaxy brand, calling it Capital
Fm broadcasts in various regions.
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