Vlog 2.

The Purpose of Big John At Breakfast is to entertain the audience of people in Yorkshire who are on their way to work or school.  The genre is Adult Contemporary.

The Conventions are the same as any other typical breakfast show.

The structure of the show is basically how it starts at 6 and finishes at 10.

The chart music is played and you are introduced by the presenter.  Then the adverts begin, more music is played and more local sponsers which are owned by Bauer.  The show is financially successful they hold lots of competitions and local events. The news cast plays ever half an hour which splits up the show, also adverts play which advertise or lead awareness for personal safety, such as adverts from THINK! 

 

Popular music like chart music is played which relates to the demographic. Chart music artists such as Robin Thicke are played on the show, but there are still older songs played to, such as on the none stop school years programme. 

The form of the show is audio broadcasting through digital and analogue signals.

The production process of Hallam FM includes information about products and trends which are being sold to the public, there will have been staff who wrote a plan of what will happen that day with talk hosts. News teams will have been organised and told about stories that target the audience at that time of year. Gossip would be involved about things in which the target audience would be interested in. There will also be staff who control a social networking websites such as twitter so they can reach the audience and let them know whats coming up on the show.

There are 3 presenters of Big John At Breakfast, Clearly Big john is the main presenter. His dialect stays clear and his emotions stay permanently happy and alive through out.

Producer James and Janine Jones are the other two presenters who feature, as a presenter dialect should always be clear so the audience remains engaged to the show and clearly understand what is being said.

All accents are Yorkshire accents as all presenters are from Yorkshire.

Jingles on Hallam FM, ‘Big John At Breakfast’  and ‘Hallam FM’  these are the openings of the show.

‘News’ this jingle keeps them up to date with where about they are, so they know what they are listening to.

‘this is Hallam Fm.’  When people have only just turned into the radio they will immediately know the radio station they are listening to when they hear this.

‘Playing none stop school years.’  This jingle is to be aware that the school year classics are being played which keeps listeners from that era to stay engaged to the show.

There are different types of jingles, a lot of jingles connote happiness and joy, this is also a way of advertising.

The denotation of the jingle ‘Big John At Breakfast on Hallam FM.’  Connotes that the show is trying to promote a radio station.

(different Hallam FM jingles are played.)

Many adverts which play on the show such as financial, health, food, social, travel, toys, shopping centers, high street stores, furniture, phones, sky and boilers etc. It uses AIDA marketing, this way they get more listeners.

AIDA connotes Attention, Interest, Desire and action, this encourages the audience and makes them want to take action and satisfy their needs.

Music, which plays on the radio show, is usually music from the charts and artists from Sheffield, Indie, Pop, Rock and RnB. This is the music that most of the population of Sheffield listens to. So by having this music played it attracts more people so the amount of listeners of the show is raised.

Vox pops are the interviews which are played through out Hallam FM. Examples of Vox Pops on Big john At breakfast are, call about traffic news, police woman talking on the news, these types of interviews interest listeners and keep them keen to hear what’s next.

Discussion Topics are a very important thing on a radio show, Big John has things such as music, artists, celebrities, sport, travel, news these are the topics that people are interested in, so it keeps the listeners keen and want to listen to more. The discussion topics on Big John At Breakfast engage the audience so they get to join in, a topic is picked, and then they call in and then they talk about it.

Sound effects are usually used often in a radio show, although as I was listening to a snippet of the show, I didn’t hear many, but I did hear a drumroll which connotes introducing something (drumroll sound.)

There are many competitors and sponsor companies on Big John At Breakfast, such as Capital FM, Real radio, Peak FM, BBC radio. I think Hallam aim was to get more listeners than the other radio shows. I think this makes the show seem a lot more competitive. Other local sponsors of the station are Sheffield Wednesday  grounds and Sheffield United grounds.

The demographic of Big John At Breakfast are people who get up early in the morning. They could be on their way to work or college.

54% of the listeners are female. 46% of the listeners are male.

The ABC1 profile is 37%.  The audience share is 12.5%.  Hallam get 28% of the commercial market in South Yorkshire.

There are some links in the company, for instance Hallam use other features owned by Bauer, such as heat news.

Information about Big John At Breakfast,  It is a south Yorkshire broadcast area in the North Midlands. The slogan is ‘Your station your music.’  I also believe this could be a jingle.

The frequency is 97 MHZ.

The first air date was the 1^st of October 1994.

The format is Adult contemporary and contemporary hit radio.

`The audience share is 12.5 % on March 2011.

The owner is Bauer Radio.

The webcast is Listen live.

The website is Hallam fm.