Vlog 3.

The gender is female of my customer profile and she is 27 years old and lives in a flat in Hillsborough and works as a DJ on friday nights and a media teacher at college the rest of the week. She spends a lot of time listening to the show and entering competitions and even won one once. She earns an average working class pay.

Presenters of the show:

Big John, producer James and Janine Jones.

Jingles on Big john at breakfast:

“Big John At Breakfast”

“Hallam fm.”

“News”

“This is Hallam Fm”

“Playing none stop school years”

There are many adverts on Big john at breakfast, such as,,,

Financial, health, food, social, travel, toys, shopping centers, high street stores, Furniture, phones, sky, boilers, and they Use A.I.D.A marketing. The advertising method used helps different companies make money by encouraging people with the use of radio.

The music played on this show tend to be Music from the charts, Artists from Sheffield, indie, pop, rock and RnB.

A Vox pop is a short interview, they have these playing in a morning on Big john, such as...

Caller about Traffic news.

Police woman talking on the news.

Discussion topics on big john tend to be..

Music, artists, celebrities, sport, travel, news, these types of topics interest the audience so the show will get more regular listeners.

Competitors and sponsor companies:

Capital Fm

Real radio

Peak Fm

BBC radio

there are Local events sponsored by the station such as..

SWFC Ground.

SUFC Ground.

2nd/3rd December


The Target Demographic of Big John @ Breakfast are people who get up early in the morning and are on the way somewhere such as work. 54% are Female and 46% are male who listen.

ABC1 profile: 37% The Audience share is 12.5 % Hallam get 28% of the commercial market share in South Yorkshire


Links between the company are  other features owned by Bauer, for example heat news.

Information about Hallam Fm: South Yorkshire Broadcast area and the north midlands. 

slogan-your station your music.

Frequency: 97.4 MHz (Sheffield)

102.9 MHz (Barnsley and Rotherham)

103.4 MHz (Doncaster)

The First air date was the 1st of october 1974.

The Format idContemporary Hit Radio.

The Audience Share is 12.5 % march 2011

The owner is Bauer Radio.

The webcast is Listen Live and the website is Hallam Fm.

Big john at breakfast is on from 6 am till 9 am.

The Key presenters of the show are Big John, Producer James and Janine Jones.

The genre of the show is Adult Contemporary.

The Structure of the show is the chart music and you are the introduced by the presenter the adverts, then there is more music played and also local new sponsored by other companies that are owned by Bauer.

The show is financially successful because of all the competitions and local events the raise a lot of money through these types of occasions. 

                                                   My customer profile mood board.